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1in10: A case study in social media campaigning

After a few weeks of number crunching, we’ve now put together a full case study of our 1:10 campaign for International Women’s Day and the impact it had.

I think the presentation below speaks for itself, but I would also like to reiterate how grateful we are to everyone who took part and how excited we are by the response the campaign received.

On the day, hundreds of you emailed your MPs and local councils to ask for better services for women. Thousands of you read about the issue and shared it with your friends, or engaged in fierce debate. All in all, we think this was a great example of how a simple online action, taken by many people,  can maximise the effectiveness of a campaign and hopefully, equate to real change.

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Our blogs are written by Amnesty International staff, volunteers and other interested individuals, to encourage debate around human rights issues. They do not necessarily represent the views of Amnesty International.
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