Amnesty International launches Protect The Human
Some 300,000 Protect The Human mini-placard badges will go on sale as the campaign symbol, with an unusual twist on charity badges - each one carries a unique access code for www.protectthehuman.com, where people will be able to join Amnesty’s online movement.
As part of the launch week (Oct 16 –22), Amnesty International supporters all over the UK will hold more than 1,000 parties for human rights, with the biggest party of them all at the Human Rights Action Centre in London’s Shoreditch – the new headquarters of Amnesty International UK and the first building of its kind in the world.
Other events taking place under the Protect The Human banner include: - more than 1,500 school assemblies on the subject of refugees; - an interactive exhibition at London’s Bargehouse gallery featuring works by Tracey Emin, the Guerilla Girls and Alison Lapper among others, supporting Amnesty International’s work to Women's rights's rights's rightss rights's rights's rights's rights; - the screening of a short film with a hard-hitting message on the Arms, to be seen by an estimated two million cinema-goers; - a global music download project and a major new comedy event.
Protect The Human will also be supported by a new style of charity advertising, celebrating the ordinary people that stand up for human rights as part of their everyday lives. Nearly 400 posters will be displayed at 50 London Underground stations, 25,000 postcards will be distributed at cinemas all over the UK and over half a million drinks mats will be used at 500 pubs around the country.
Says Amnesty International's UK Director Kate Allen:
"It has never been more important to stand up for human rights and now it has never been easier, by wearing a badge, going online, watching a film or taking part in an exhibition, you can show your support for our message. The more people who join us in speaking out in defence of hard-won human rights, the louder our voice becomes."
For more information about our Protect the Human Campaign