Digital Marketing Specialist (Acquisition)

Human Rights Action Centre, London EC2A 3EA
Hours per week
35 hours per week
Salary details
Circa £33,000 per annum
Contact email

At Amnesty International we know that the more people we reach, the greater our impact. So we’re always looking for innovative ways to engage new and existing supporters in our campaigning, activism and fundraising. We are seeking a Digital Marketing Specialist (Acquisition) to join our Digital Engagement Team and deliver strategies that will increase supporter engagement with Amnesty International UK.

About the role

Working with the Senior Digital Marketing Specialist (Acquisition) you’ll deliver our non-financial supporter acquisition programme, as well as support the acquisition of financial supporters, with a focus on paid digital marketing. Using your experience and knowledge of digital marketing, you will help develop inspiring, engaging and accessible initiatives and journeys to deliver communications that attract supporters and in turn help Amnesty International UK grow. You will also work with colleagues in the fundraising department to help ensure our potential financial supporters receive timely, relevant and engaging communications. 

About you

You will have experience of developing and building compelling paid advertising or media content to attract and engage with new audiences. You will have good knowledge of advertising and digital industry trends and standards in digital marketing, drawing on this to ensure that Amnesty is at the forefront of digital communications and engagement. Using these skills and knowledge you will also be able to work with a wide range of people and provide internal consultancy to our Campaigning, Activism and Fundraising colleagues.

Along with knowledge and insights of audience targeting, you’ll need strong content editing skills and the ability to produce excellent copy. You should have great analytical skills and the ability to produce clear and compelling reports.

About us

Our aim is simple: an end to human rights abuses. Independent, international and influential, we campaign for justice, fairness, freedom and truth wherever they are denied. Already our network of over seven million people is making a difference in almost every country in the world. Whether we are applying pressure through powerful research or direct lobbying, mass demonstrations or online campaigning, we are all inspired by hope for a better world. One where human rights are enjoyed by all.

Apply for this role

For further details about the role please see the attached job description and person specification. To apply, please complete an application form and email it to

Amnesty International values diversity and welcomes applications from all sections of the community. Applications for flexible working will be considered. Please note that to be considered for this role, successful candidates must be able to provide proof of their eligibility to work in the UK.

Applications for flexible working will also be considered.

Application form.doc
Digital Marketing Specialist (Acquisition) JD- June 2018.pdf