Privacy notice

At Amnesty International UK, we believe that you have a right to privacy and we take defending that right very seriously.

The purpose of this notice is to give you a clear explanation about how Amnesty International UK – and any third parties we work with – collect and use the personal information you provide to us.

This privacy notice was last updated in June 2026 and is version 1.0.

This privacy notice explains:

• Who we are
• What information we may collect about you
• How we will use your information, and on what lawful basis
• How we will contact you
• Advertising, targeting and research
• Who we may share your information with
• How long we may keep your information
• Your data protection rights
• Making a complaint
• Changes to this privacy notice
• How you can contact us

Amnesty International is a global movement of over seven million people who stand up for humanity and human rights. Amnesty International UK is part of the worldwide Amnesty movement, and is used as a collective name for:

• The Amnesty International UK Section Charitable Trust (“Trust”) which is a limited company registered in England and Wales (03139939), and a charity registered in England and Wales (no. 1051681) and Scotland (SC039534) which funds some of the projects undertaken in the UK and globally.
• The Amnesty International UK Section (“Limited Company”) which is a limited company registered in England and Wales (company no. 01735872), which undertakes campaigning work in the UK and includes our membership arm.

Within the context of this privacy notice, ‘we’, ‘our’ or ‘Amnesty International UK’ is a collective name for the Limited Company and the Trust. Both organisations act as data controllers of your information and have a registered address at 2nd Floor, Peter Benenson House, 1 Easton Street, London, WC1X 0DW.

This privacy notice applies to both the Limited Company and the Trust, the information that we collect directly from you and the information that we collect from third parties. This means that the two parts of Amnesty International UK act jointly to decide the purpose and manner of any data processing, and they share a pool of personal information that they process independently of each other. They do this with full transparency of the supporter information that they hold and manage.

We keep this privacy notice under regular review, and we encourage you to regularly check this page for the latest information of our privacy practices. We will notify you of any significant changes by describing them at the end of this notice, and via other methods if appropriate.

Our website may contain links to other websites. Amnesty International UK is not responsible for the content of external sites, and this privacy notice does not cover those sites. If you access other websites using links provided, those website operators may collect information from you and use of that data should be outlined in their own privacy notice, which may be different to ours.

We collect information about the members and supporters in our movement who campaign and fundraise with us. The information we gather may include:

We may collect this information in a variety of ways. You may give us your information when you:

• Donate to us;
• Sign a petition or otherwise get involved with our campaigning activity;
• Sign up to or attend an event;
• Join a local or community group, or one of our Networks;
• Become a member of the Section;
• Enter any of our competitions or promotions;
• Sign up to one of our newsletters or other communications;
• Purchase items from the online Amnesty store or Amnesty Bookshops;
• Use our websites, including webforms;
• Communicate with or contact us, including via social media;
• Respond to a survey or otherwise take part in our research;
• When you support us in another way, for example if you donate to a friend or family member who may be fundraising on our behalf; or
• Otherwise interact with us or provide information to a third party to be referred to us (for example, the Fundraising Preference Service or the Telephone Preference Service).

Where we request information from you, this will be explained on the relevant form or page, or verbally. We also record some outgoing calls for monitoring, training, and analysis purposes, and we store customer information and feedback on our customer databases.

You are under no obligation to provide us with your information, but that would mean in some instances we may not be able to fulfil any requests you make.

There is some information that we, or the companies working for us, collect automatically, for example:

• What website pages you have viewed, and for how long
• How you arrive at our website, including links or adverts you may have viewed or clicked, or any search terms you used

Please see our cookies statement to find out how we use cookies on our website and why we use them.

Sometimes, we might get information from other sources to supplement the data we already have.

For example, we may allow Google to collect some pseudonymised website usage data, such as what web pages are viewed, without the use of cookies. Google provides more information about this service and how you can update your privacy and advertising preferences with them here.

Your information may also be available to us from external publicly available sources, for example geodemographic postcode data and information from public registers such as listed directorships, information from the electoral role and from the press and media.

This is personal information that is more sensitive. This includes details about a person's race and ethnicity, sexual orientation, religious beliefs, trade union memberships, political opinions, information about their health, and criminal convictions and offences.

Sensitive information may be collected from you if you choose to provide it to us, such as when you volunteer with us, sign up to our networks, or attend our events. For example, if you tell us about your accessibility needs or dietary requirements, you are disclosing sensitive information.

If we do need to gather this information from you (for example, to enable you to participate in an athletic event on our behalf) we only do so with your explicit consent. We have measures in place to protect your sensitive information and its confidentiality.

As a global movement of people, Amnesty International UK embraces the fact that our supporters are of all ages. We are committed to safeguarding the welfare of all children and young people involved in our work.

If you are under 13, we will always ask for consent from a parent or guardian to collect information about you and to continue to contact you. We may also collect the name and contact details of your parent or guardian, where appropriate.

All Amnesty International UK events and petitions have clear rules on whether children and young people can take part. Where we do collect personal information from children and young people, we ensure that our privacy notices are ‘child-friendly’ and written in clear and plain language.

The legal basis that we rely on will depend upon the circumstances in which we collect and use your personal information. In almost all cases, our processing of your personal information will fall into one of the following categories:

• Where you have provided your consent to allow us to use your data in a certain way. For example:
  • To send electronic updates about our campaigns, fundraising activities and events and encourage you to take action
  • To manage your direct marketing and communication preferences
  • To promote Amnesty International UK such as on our website, on social media and in our publications
• Where the processing of your personal information is necessary to carry out the performance of a contract with you. For example:
  • To provide you with information about us and the work that we do, including products and services that you have asked for online
  • To make and manage payments
  • To fulfil and deliver retail orders from our store
• Where the processing of your personal information is necessary for us to comply with a legal obligation. For example:
  • To hold our Annual General Meeting and to inform members in advance of proposed resolutions
  • To obey laws and regulations that apply to us, such as statutory and financial reporting and regulatory compliance
• Where we have a legitimate interest to use your information, which includes:
  • To administer and manage your donation, including Gift Aid claims, legacies, lotteries, events, and raffles
  • To send postal updates about our campaigns, fundraising activities and events
  • To contact you by phone to update you on our work and ask for your financial support, such as making a donation to our latest appeal
  • To administer the relationship we have with members and supporters and to communicate with them
  • To analyse the performance of our campaign actions and fundraising appeals and to improve their efficiency
  • To keep a history of your support, including donations you have given and actions you have taken
  • To create a record of your interests, preferences and level of potential engagement or donation
  • To provision campaigns and research to support our objectives to protect and promote human rights, and to respond to supporter views and experiences
  • Organise and administer attendance at our events
  • To advertise our products, services, and our campaign work and to target online advertising effectively, reaching people who share similar interests and characteristics to our supporters
  • To tailor our communications and adverts so that they are relevant to you
  • To respond to complaints and seek to resolve them
  • For internal operations such as data and trend analysis and statistical purposes

In our Supporter Promise, we have committed to making it convenient for you to tell us how you want to hear from us. We carefully manage the communications we send you to ensure we are contacting you in the most appropriate way. If you ask us to stop contacting you, we will, unless we are legally obliged to communicate with you.

The table below explains how we will contact you about human rights issues, including direct marketing relating to our campaigns, fundraising appeals, and events.

You can change your marketing preferences or unsubscribe from receiving marketing at any time by:

• Clicking on the ‘unsubscribe’ link in the footer of our emails, or following the instructions in our text messages
• Emailing our Supporter Communications Team at [email protected]
• Writing to us at Supporter Communications Team, 2nd Floor, Peter Benenson House, 1 Easton Street, London, WC1X 0DW
• Registering with the Fundraising Preference Service and the Telephone Preference Service

We also have processes in place to review how we communicate with you, especially in situations where you have not engaged with us for a while.

We try to target our resources and communications as effectively as possible so that we can make appropriate requests to those who have the means and the desire to support us. We do this in the following ways:

When communicating with individuals who have supported us and may be interested in giving major gifts to charities or organisations like Amnesty International UK, we may seek to find out more about that individual, their interests, and their motivations for giving, through publicly available information.

We do this by collating biographical, financial, philanthropic and corporate information from a wide variety of sources, including information held on our supporter database, public registers (e.g. Census data, Land Registry, CreditSafe, Companies House, the open electoral register and the Charity Commission), published directories and rich lists, online news archives and publicly available information from the internet. We use trusted third-party services such as BoardEx, Factary and Xapien to collate and analyse this publicly available information on our behalf to support our due diligence and targeting.

We carry out this processing based on our legitimate interests as a charity, namely our need to raise funds efficiently and responsibly to support our work, while ensuring our activities are proportionate and respectful of individuals’ rights. If you would prefer that we didn’t use your information for this purpose, please let us know by emailing [email protected].

Before accepting significant donations or entering into partnerships with individuals or organisations who might consider supporting Amnesty International UK, we are required to carry out due diligence in accordance with our policies, as well as certain legal and regulatory obligations. If you choose not to have your personal information analysed for due diligence purposes, we may not be able to accept your donation.

If you would prefer for us not to use your information in this way, please let us know by emailing [email protected].

We want to ensure our updates are as interesting and engaging as they can be to our supporters, so we tailor our communications based on what we know about our supporters’ interests and experiences. This also helps us with using our resources as efficiently as we can.

We do this by using data analysis and targeting techniques. This involves analysing responses to our previous campaigns and fundraising appeals to look for patterns amongst our current supporters and propensity modelling of behavioural and demographic data to predict actions, which we can then use to measure the effectiveness of our campaigns, improve the emails we send and to tailor who we send communications to in the future.

We use tracking technology (by way of a clear image gif) within our emails allowing us to capture information including (but not limited to) the time and date you open our emails and the type of device used to open the email to understand whether our emails are opened and what links are clicked on by our audiences.

You can turn off email tracking by disabling automatic picture download within your email client's settings.

We also use commercially available information, provided to us at the postcode-level, to analyse geographic and demographic trends. This is so we can send relevant campaigns and fundraising appeals to supporters who would be the most interested in them.

If you would prefer that we didn’t use your information for this purpose, please let us know by emailing [email protected].

To ensure our online advertising is effective and cost efficient, we sometimes share data with Google and social media sites such as Meta, X and TikTok. This enables us to keep our costs down and reach the people who are more likely to support our work. We use 'custom audiences' and 'lookalike' tools to manage this.

Custom audiences allow us to exclude our existing supporters from our advertising. This reduces costs by not advertising to people who have already signed up. This involves sharing some supporter data, such as email addresses or telephone numbers. This data is always securely encrypted and is used to match supporters to their social media and Google accounts. These platforms are unable to identify your information unless you have an existing account with them and information is destroyed once the matching exercise has taken place.

We use lookalike audiences to create audiences of people with similar characteristics to Amnesty International UK supporters. These people may then be shown Amnesty International UK advertising. This is a highly effective way for us to find new people likely to support human rights work.

If you do not want your information to be used in this way, please let us know by emailing [email protected].

We, or companies working on our behalf, may share your data with the following categories of third parties. Amnesty International UK will never sell your information, and we do not purchase information from other parties.

We use external service providers to help us send you communications and provide you with our services. These providers include:

• payment providers
• fundraising, research and targeting agencies
• fulfilment and mailing houses
• charitable lottery managers
• mobile and email marketing providers
• software platform providers and other IT suppliers

Everything an external service provider does is strictly governed by a contract and a data processing agreement. This limits these third parties to use your information only in ways we have approved and for the purposes specified, and places security and confidentiality obligations on them in line with data protection law.

We may also share your information with other third parties where we are legally obliged to or where we may have a legitimate interest in doing so. These may include:

• Amnesty’s International Secretariat or other Amnesty International Sections, for operational and research purposes
• Other charities or organisations for campaigning purposes, where we work with them as part of an alliance
• Social media platforms, for marketing and advertising purposes
• Third parties involved in any reorganisation, restructuring, merger, or sale
• Regulators or law enforcement, where directed to by court order or for the detection and prevention of fraud or other crimes
• Other third parties you ask us to contact on your behalf

We may also share your information to establish, defend, or exercise legal claims or to enforce our terms and conditions.

Some recipients of your information may be based outside of the United Kingdom, in countries or territories which may not have similar data protection laws to the UK. If we do transfer your information outside of the UK, we will take appropriate steps to protect that information, including:

• Transferring to third parties in countries and territories that the UK Government has deemed to have broadly similar data protection legislation as the UK
• Enter into an agreement with the recipient, normally included within the data processing agreement, that contains clauses that the UK data protection supervisory authority has determined offers adequate protection for your information
• Verifying that the recipient is endorsed by an approved certification scheme, such as the UK extension to the US-EU data protection framework

We only hold your personal information on our systems for as long as is necessary for the purposes outlined above. At the end of that period your information will be deleted or anonymised. The length of time each category of data will be retained will vary depending on how long we need to process it for, the reason it was collected, and in line with any statutory requirements. Some examples of our retention periods are:

• Where you are a member of the Section, we will keep your details for 10 years after you cease to be a member, in line with charity governance law
• If you are a supporter, we will retain your information for no longer than 7 years after you stop engaging with us
• We keep financial data for a period of up to 10 years for financial reporting obligations

In certain situations, we may need to retain your details for longer, for example where a supporter has told us they are going to remember Amnesty International UK with a gift in their will, so that we can effectively administer the gift and communicate appropriately with their next of kin or executor.

Amnesty International UK has robust measures in place to ensure our physical and technical systems are secure. We take appropriate precautions to protect all personal information we keep on our database, including using encryption and monitoring access to our secure networks and systems.

We also take care to ensure we have secure systems for processing your payment information, such as your credit card or debit card details. Our current payment service providers use a range of methods to protect your personal information including secure payment gateways, fraud screening, and IP address blocking.

Amnesty International UK also has a dedicated Data Protection Manager, who oversees our compliance with data protection rules and are our main point of contact for data protection enquiries.

The Data Protection Manager is responsible for:

• Training all our staff and volunteers involved in data processing
• Educating the organisation on the importance of being compliant
• Maintaining comprehensive records of all data processing
• Providing guidance and advice to the organisation and our staff and volunteers as required

You have several rights under data protection legislation, which are outlined below:

Where we are processing data based on your consent, you have the right to withdraw consent at any time. Please note, this will not affect our use of your information up to that point.

You have a right to access and receive a copy of your information, as well as to receive information on how we use it. This is sometimes called a subject access request, or DSAR.

You have the right to correct or update your personal information if it is incomplete or inaccurate.

You have the right to request the deletion or removal of your information in certain circumstances, including where it is no longer necessary for us to hold it for the purposes for which we are processing it. This is also known as the ‘right to be forgotten.’

You have the right to ask us to pause our processing of your information in certain circumstances, such as if there is disagreement about its accuracy or legitimate usage.

You have the right to move, copy, or transfer your personal information easily and safely from one IT environment to another, in some circumstances.

You have the right to object to our processing of your information, in certain circumstances. Where the objection is on the grounds of direct marketing, this right is absolute.

When you exercise one or more of your rights, we may ask you to verify your identify before we can respond e.g. asking you to confirm a postal address or telephone number.

To exercise any of your data protection rights, please email the Data Protection Manager at [email protected].

For more information about these rights, please read the guidance issued by the Information Commissioner’s Office.

If you have a complaint about how we have handled your personal information, you can contact us directly at [email protected], or by completing this form.

Please provide as much detail as you can, including your name and the relationship we have had with you to allow us to respond quickly.

If you have a complaint of another nature, please contact our Supporter Communications Team at [email protected].

Once we receive your complaint, we will normally provide you with an acknowledgement within 2 working days and conduct a full investigation into your concerns. In most cases, we will be able to provide you with a full response within 10 working days from receipt but if we need more time to investigate, we will contact you to let you know, and we will keep you updated throughout.

If you are not satisfied with our response, you also have the right to make a complaint directly to the Information Commissioner’s Office, the supervisory authority for data protection in the UK.

They can be contacted at:

• Website: https://ico.org.uk/make-a-complaint/
• Telephone: 0303 123 1113
• By post: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

This privacy notice was last updated in June 2026.

This privacy notice may change from time to time. For example, we may update this notice to reflect any relevant changes to legislation and regulation, and any changes to Amnesty International UK policy.

A summary of the most recent changes can be found here:

• June 2026
  • Added the date the privacy notice was last updated
  • Added information about links to other sites
  • Clarified the types of information we collect and how we may collect it
  • Identified the different lawful bases we rely on in various circumstances, and clarified our use of legitimate interests
  • Simplified the ‘how we will contact you’ section
  • Expanded the section on advertising, targeting and research to explain our digital activity and the research and due diligence we undertake to understand our supporters better
  • Clarified the categories of potential recipients of your information and the mechanisms we rely on when transferring outside of the UK
  • Clarified some examples of how long we may retain your information
  • Expanded the section on your data protection rights, including adding additional information about the new statutory right to complain to us
  • General formatting and navigation improvements

Please contact our Data Protection Team if:

• You have questions about this privacy notice
• You wish to object to profiling for the purposes of direct marketing
• You wish to request that we do not share your data with search engines and social media platforms for targeted advertising purposes
• You wish to make a subject access request
• You wish to exercise any of your other data protection rights, including erasure

You can contact us at Data Protection Manager, Amnesty International UK, 2nd Floor, Peter Benenson House, 1 Easton Street, London, WC1X 0DW, or email: [email protected].

Please contact our Supporter Communications Team if you would like to:

• update or correct your personal information
• change how we communicate with you

You can contact us at Supporter Communications Team, Amnesty International UK, 2nd Floor, Peter Benenson House, 1 Easton Street, London, WC1X 0DW, or email [email protected].