Senior Digital Marketing Specialist (Acquisition)

London/Initially remote
Hours per week
35 hours per week
Salary details
£45,309 (including London Weighting)
Interview date
Week commencing 5 October 2020
Contact email

Amnesty International UK wants to inspire and mobilise more people with its message of freedom, justice and equality. To do this, we are searching for a Senior Digital Marketing Specialist who can drive a strategy that will maximise the opportunities of digital marketing to help us reach and connect more people with Amnesty International.

About the role

Making sure our campaigning and fundraising activities are effective is key to increasing the number of people that support Amnesty UK’s mission to protect human rights. Using digital marketing to gain non-financial supporters, you’ll lead on the design, implementation and evaluation of digital marking campaigns across display, retargeting, SEO/PPC and paid social. You’ll be key to the acquisition of financial supporters too, working with colleagues in fundraising to ensure we’re maximising the potential of digital marketing tools. We’ll look to you to ensure that supporter journeys are tailored and relevant, in order to maximise audience engagement and inspire colleagues to develop engaging products that deepen our relationship with supporters. Managing the Digital Marketing Specialist, you’ll make sure they have oversight of the acquisition strategy to deliver communications that help develop active relationships with supporters.

About you

Coming from a digital marketing role, you’ll have experience of successfully creating and delivering digital marketing strategies for a complex organisation — with significant results. You have the expertise required to bring senior stakeholders on board with new activities, providing cross organisational consultancy on digital marketing best practice and designing campaigns to help us reach our ambitious growth targets. A digital engagement specialist, you’ll have experience of using data insight to drive activity and improve results.

Do you want to use your skills, knowledge and experience to change the world? If your answer is yes, then we would encourage you to apply.

About us

Our aim is simple: an end to human rights abuses. Independent, international and influential, we campaign for justice, fairness, freedom and truth wherever they are denied. Already our network of over seven million people is making a difference in almost every country in the world. Whether we are applying pressure through powerful research or direct lobbying, mass demonstrations or online campaigning, we are all inspired by hope for a better world. One where human rights are enjoyed by all.

We are dedicated to being an inclusive employer and offer the following benefits:

  • 35 days annual leave (including bank holidays) moving to 37 after 5 years service
  • Generous pension where 2-5% employee contribution is matched at 6-9% by AIUK
  • 6 months full pay enhanced maternity / adoption / shared parental leave pay
  • Life Assurance of 4 times annual salary
  • Opportunities to volunteer at major events
  • Flexible working supported wherever possible
  • Interest free Travel / Bike / Computer loans
  • Range of wellbeing and social activities

Amnesty International UK as an organisation values equality, diversity, and inclusion, we want to be an organisation that tackles any structural discrimination or prejudice. We are actively trying to increase diversity in our organisation, particularly at senior levels, and encourage applications from all sections of the community.

Apply for this role

For further details about the role please see the job description and person specification below. To apply, please complete an application form and email to in word or pdf format before midday on 21st September. Please ensure all information to be considered is included in the application form, as CV’s and cover letters will not be seen by the hiring panel.

Interviews will be held online in the week commencing 5 October.

Please note that to be considered for this role, candidates must be able to provide proof of their eligibility to work in the UK.

AIUK Job Title Application Form.docx
Job Description.pdf
Terms September 2018.pdf