The new fundamentals of fundraising for the next decade

Event type
Wednesday 4 March 2020

Amnesty International UK 25 New Inn Yard



13:00 - 18:00
Phone number
Gemma Bianchi
Book online

Charities are vital to society. Research shows that the public still believes that. But public support cannot be taken for granted.

The research shows that trust and confidence in charities have fallen to the lowest recorded level since monitoring began in 2005 – from 67% to 57%. This is a wake-up call for everyone who supports charity work in this country.

How can we turn the tide and create the engagement needed to support the third sector? We’ve spoken to over 50 charities and 200 benefactors to understand the challenges that charities and their donors face. This highly insightful event will provide you with important consumer data to inform your strategy for 2020, along with practical ways, from industry leaders, in which you can create trust engagement and ultimately increase fundraising.

After this event, you will leave with a minimum of four things:

  • Ideas to engage your audience, focusing on increasing donations through engagement & empathy
  • An understanding of ‘purpose driven organisations’ & how to leverage this to develop your charity's brand
  • A copy of the full research and findings by Greenwood Campbell
  • A larger network of peers


Anand Modha, Innovation Manager at UNICEF

Anand has an extensive history of working in the third sector, having worked at NSPCC for over eleven years and UNICEF for over five.

An expert in innovation, one fundraising campaign he launched resulted in raising over £2 million in two years. He’s delivered multinational partnerships with brands such as Dove, Unilever and Disney.

In 2019 he won the Unicef Global Fundraising Challenge.

Athar Abidi, Head of Social Media, British Heart Foundation

As Head of Social at The British Heart Foundation Athar sets the strategic direction on social not only for one of the biggest charities in the UK but one of the biggest retailers as well.

With years of charity experience under his belt his focus on creative storytelling has yielded strong results and engaging content that has won awards for innovation, PR and channel specific strategies. With close to a decade’s digital experience within the sector Athar has seen the digital communication landscape shift drastically from DMs and email to the rich media, cross platform world we all inhabit today.

Despite working in one of the most buzzworthy areas of comms Athar maintains a healthy cynicism to the next big thing whilst still being an early adopter in areas such as chatbots and personalisation.

Adam Greenwood, CEO, Greenwood Campbell

Adam has been working in the digital industry since 2006 and is the Founder & CEO of multi-award winning agency, Greenwood Campbell.

Over the last 20 years, Adam has worked with some of the world's largest organisations and brands, advising and delivering their digital strategy. After spending time in Silicon Valley with the worlds most influential tech companies, Adam learned that brands and organisations need to adapt to meet the ever-changing, consumer demands. They need to focus on empathy, inclusivity and storytelling with an open-minded and transparent approach.

Adam has spoken internationally, advising senior leaders on how we can use technology to create change and make impact.

Most recently, he gave a TEDx talk on the dangers of the social media echo chamber.


  • 2pm - Arrival & registration
  • 2.30pm - Anand Modha
  • 2.50pm - Athar Abidi
  • 3.10pm Adam Greenwood
  • 3.30pm - Speaker 4 TBC
  • 3.50pm - Drinks, nibbles & networking
  • 6.00pm - Close