Amnesty International Exclusives: First retail concept and brand new collaboration range by British creatives

On Nov 28th Amnesty International launches its first-ever concept shopping emporium, in London’s unique shipping-container-department-store, BOXPARK Shoreditch.  Throughout 2012 Amnesty Shop @ BOXPARK will be the exclusive stockist of a brand new collaboration collection, produced for Amnesty by the CultureLabel.

To coincide with the 50th anniversary of the movement, Amnesty International has enlisted British creative talent – including Stuart Semple, Alexandra Lazar, Corrie Williamson, Jimbob Art Ceramics, Lucy Jay and The New English - to provide their artistic interpretations of ‘freedom of expression’.

The collection Mindful Christmas shoppers can choose from a range of limited-edition jewellery, stationery, home-wares and prints; resting assured that each item has been crafted in the UK using ethically sourced materials. New product lines will be rolled out seasonally throughout 2012.

Free festive events

Amnesty Shop @ BOXPARK will be hosting a calendar of free events, throughout the festive period and beyond.

Authors such as Jonathan Kemp and Ali Smith will be popping in for readings and signings, plus turning guest librarian; hand-choosing the selection of second-hand books available for sale each month.

Lara Woolston, Sales Manager at Amnesty International, comments:

"50 years on, Amnesty International’s need to campaign for human rights remains as crucial as ever. Amnesty Shop @ BOXPARK is an exciting new way to support our work. It is full of collectible and thought provoking art and design. Treating friends and family (or maybe yourself) to an amazing gift can also help protect people all over the world; wherever justice, fairness, freedom and truth are denied."

• Website amnestyshop.org.uk/boxpark
• Facebook amnestyboxpark
• Twitter @AmnestyBoxpark

About Boxpark

Boxpark will be world's first pop up department store, consisting of 61 shipping containers which will be in situ for 5 years and is located on the junction of Shoreditch High Street and Bethnal Green Road in the heart of trendy Shoreditch.

Boxpark will not be some run of the mill shopping centre, it's a living, fertile community packed with talent, innovation and attitude that puts creativity and fashion back where they belong: on the Street. Thats why Amnesty has chosen Boxpark for their first retail shop selling one off unique collaboration and limited editions with some of the UK's top talent.

Amnesty's shop will be located on the upper deck at Boxpark in Box 55 . Amnesty will be surrounded by a mixture of fashion, lifestyle and cafes; Evisu, One True Saxon, Urbanears, Marimekko, Diesel, Nike ID, House of Billiam, Phaidon Books... to name but a few.

CultureLabel.com hand-curates unique gifts & art from over 500 leading galleries, museums, artists & designer-makers and gives on average over 90% of your purchase directly back to our arts partners. Discover affordable artwork, artist designed homeware, striking accessories & unusual gifts from iconic arts institutions such as Tate, V&A, New Museum, Royal Academy of Arts, British Museum, ICA & Saatchi Gallery - as well as acclaimed artists & designer-makers Chloe Croft, Corrie Williamson, Rosita Bonita, Jimbobart & Melody Rose.

CultureLabel’s Art Store features limited editions, originals, photography, ceramics and contemporary art from over 200 international galleries and 700 emerging & established artists. Art buyers can also spread payments over 10 months interest free (0%APR Representative) using Own Art Online, a loan scheme offered exclusively by CultureLabel in partnership with Arts Council England & Creative Scotland.

CultureLabel also works with various commercial brands & charities on developing new artist-designed product lines, offering access to emerging & acclaimed talent across the art & design sector, as well as an online platform for sales and promotion. Partnerships so far have included Amnesty, Dublin Contemporary Art Fair, The Skinny Shop and Jotta’s Editions Space.

One of CultureLabel's biggest supporters is BBC 6 Music & Culture Show presenter Lauren Laverne: "CultureLabel is a brilliant site, I could make a wishlist of hundreds of things and I love the fact that every penny I spend goes straight back into the arts."